January 9, 2014

Special book offer for blog subscribers

What Would Sherlock Do?

In an intriguing bestseller, journalist Maria Konnikova explores how you can reason more scientifically by applying the exalted sleuth’s techniques of mindfulness, astute observation and logical deduction with a modern twist that incorporates cutting-edge neuroscience and psychology.

The goal of the author, a Scientific American columnist and psychology graduate student, is to teach readers how, with a little self-awareness and practice, you can sharpen your perceptions, solve difficult problems, and enhance your creative powers. The central premise is that Sherlock Holmes is a near-ideal window into the science of how we think and a rare teacher of how to upgrade our default mode of thinking.

"Mastermind: How to Think Like Sherlock Holmes" is getting strong praise and has climbed onto the New York Times bestseller list. Steven Pinker calls it "A delightful tour of the science of memory, creativity, and reasoning … which will help you master your own mind." Illustrated with cases from the annals of Sir Arthur Conan Doyle, this entertaining work could also serve as a perfect introduction to cognitive science for undergraduate students.

In a special offer, Penguin press will send a free copy of Mastermind to two subscribers to this blog. If you would like to be one, email me with your full name and mailing address. The offer is first-come, first-served, with preference given to my paying subscribers and donors. The offer is limited to U.S. residents.

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